Two apples—however, two completely different things. The apple fruit is the original owner of that name. After many centuries, the name was taken over by a high-tech company and subsequently applied to their smartphones. You can measure apples in pounds or kilograms, but you cannot use the same approach when it comes to smartphones. They’re measured not by weight but by numbers, and sold individually. This way, the company can make higher profits. Shouldn’t all apples complain about having their name taken over? And perhaps file a lawsuit to protest this third party using their trademark without paying them a penny? If this happened, and the real apples won, they would be sold for free. And that would be very sweet. We would eat apples for breakfast, lunch and dinner.